After 3 months of closing their doors, like many other practices around the UK, The Eledent Clinic were allowed to start treating patients. Also, like many other businesses, protocols for them had changed. Since the dental community was only advised around a week earlier than the general public that they were allowed to open, this didn't give them much time to plan for a video. We only had 3 days to create the video which was going to be sent out to over 5000 patients. As the protocols were constantly changing, the idea was to record the very basic ones which would likely not change and then point the patient toward the website to find out more information. It was shot on site with minimal equipment to reduce risk of contamination. It was then edited throughout the following 2 days where extra graphics were also included.